These days the logos of successful brands are easily identified by the general public in less than 30 seconds (i.e. Nike’s iconic swish). Logos have been used as an effective tool for advertising and marketing. When considering a rebrand or building a brand, it is essential to get your logo executed well on the first try. Here are 3 questions you should think about before choosing the perfect logo for your own brand.
Read MoreWhat is SEO and why is it important? As a marketer or just anyone interested in the business side of things may have heard of the acronym SEO. These three letters are everywhere but what exactly is it? If you don't want to end up on the second page of Google search we highly recommend you to check out this blog and download the Free SEO Resource too!
Read MoreMake your customers the top priority and they take care of you! Customer service on social is literally a life-changing topic that deserves a whole conversation on its own. Brands thrive when their customer service is top-notch whereas things begin to unravel when businesses lack the right touch.
Read MoreOne of the biggest social platforms to this date is Instagram. This media outlet allows creators and brands to get their name out there, promote their business, and share with the world what they are all about. Instagram may look like a simple platform where individuals can post whatever and whenever but if you want to be successful in your Instagram game, it takes hard work and planning.
Read MoreContent is king and we all love and live for it! Pumping out relevant content that is on-trend and engaging is an ever-changing puzzle that we strive to get ahead of every single day. Gone are the days where customer satisfaction is based solely on material generated from businesses alone. This is where UGC hits big and it only gets bigger in 2020!
Read MoreWe all have those times where you feel either burned out or just uninspired to create new and refreshing content. Some take a break and some just push out material just for the sake of doing it. There comes a time where rebranding is necessary in order to gain a new audience, keep the old ones captivated, or sometimes even both. It is not about whether you take a break or how you brand yourself/your company, it is about how you bounce back to come back better than ever.
Read MoreGreat minds think alike. But, greater minds collaborate! Sharing thoughts and bouncing ideas off with those around you are essential to any creative process. You can gather all the ideas you want and try to power through challenges by yourself, but you’re limited by your own manpower. This is where meetings come into play.
Read MoreListening goes a long way in all situations. Be the first to listen and the last to speak. These words of wisdom are timeless and it applies to all types of communication platforms, including social media! The last thing you want is for your company to make assumptions that are way off the mark. Active listening is key to building healthy brand awareness!
Read MoreFirst off what is Pinterest? You have probably heard about this social network through the grapevine of something people use for recipes, home decor ideas, or tips on just about anything! Sure it does have that but there is way more than meets the eye. Think of it as an online mood board users have to display and share with the world.
Read MoreThousands of people are dedicated to surviving their weekly journeys from Monday to Friday and Instagram has millions of posts under #mondayfunday, #tuesdaymotivation, #humpdayvibes, and #throwbackthursday to show for it. Add on #holidaystress and our minds are literally overflowing with hashtags! How can we shake off our #sundaynightblues and gear up for the possibilities that come with a fresh work week? Start by finding your life balance and avoid burnout.
Read MoreIf you are a brand or anyone that wants to showcase your life or company, then you might want to think about how your Instagram layout is and the way it reflects your lifestyle. Building a consistent theme for your feed is definitely not an easy task to do and it is very important to get it right for any brand out there on the lookout to become Insta-known. People’s first instincts when looking up a brand or person is Instagram, so it only makes sense that you use it as an advantage, as a segment of your portfolio.
Read MoreLife starts happening and information begins to flood our minds the moment we open our eyes in the morning. Our attention may be immediately drawn to the beautiful sunshine seeping through the windows or we may be contemplating whether the coffee waiting downstairs taste better or the current warm bed situation feels better. Regardless if you are a “five more minutes” or a “get up and go” person, ideas will never stop flowing into your head. The typical human brain has about 86 billion neurons and each neuron typically fires 5 - 50 times every second.
Read MoreWe get it, there are things you rather do other than your actual work like go on social media, shop, or even sleep. But getting things done will actually improve your well being and give you peace of mind. Being productive does not come easy and is definitely a skill some have to acquire over time. But with these tips we have, we hope to give you a little insight and help on how to be more productive in your day to day life.
Read MoreLook no further because we are about to give you the 411 on Moodboards. If you have never heard of Moodboards before they are essentially the key foundation in creating almost anything whether it may be planning your Instagram feed, visualizing your future business, or simply what inspires you.
Read MoreGlo’s amazing journey began last September and I can’t believe it’s been a year already. Being a crazy, badass momma to a Glo-ing baby has its moments and I’m super grateful for every amazing minute of it. Our season of growth this year has been unbelievable as we have reached beyond and expanded our roots with both our team and client base.
Read MoreIf you have paid any attention to the internet lately you might have heard the name Tik Tok surface around and how fast it is blowing up all throughout social media. This new video app is popular among young adults for making lip-sync, comedy, and talent videos all throughout the world. With the app only releasing in 2016, they already have 1 billion users to this date.
Read MoreBuh-Bye August and hello, September! Gone are the days of grinding mountains under the warm Vancouver sun and in come the time to grind out Q3 at our workspaces, only to wonder where the year went. Thankfully, this turning point in weather and work shines a beacon of light: it’s peak agenda & journal season! The more we brainstorm reasons why you should keep a work journal, the more we can’t think of a reason why you shouldn’t.
Read MoreEveryone loves a good vacation be it near or far. Most of our busy lives are filled to the brim with packed schedules and to-do lists. The mere thought of taking a breather from our daily grind may be enough to spark our inner wanderlust. Clicking “confirm” on travel sites that we frequent has never felt so exhilarating. Why are we so drawn to travelling? Does hitting the next new destination make us better at our job?
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