Generation Z, born between the late-1990s and early 2010s, is unlike any other demographic marketers have encountered. They are tech-savvy, socially conscious, digitally native, and hold immense influence over consumer trends.
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Are you looking to grow your Instagram following and reach that 1,000-follower milestone? Whether you're starting from scratch or aiming to boost your existing follower count, these five tips will help you attract more followers and build a vibrant, engaged community on Instagram.
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Social media marketing has become integral to businesses because it offers a dynamic, cost-effective, and highly engaging way to connect with customers, build brand awareness, and drive business results. It provides a platform for relationship-building, customer support, and real-time interaction that is crucial in today's digital age. Check out these 5 big trends we predict will happen in the new year!
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As a social media manager, it is your responsibility to not only keep up to date with the latest trends but to also use your creative skills to create something that is worth engaging with. For content marketers and social media managers, coming up with fresh and new content for clients can be difficult and repetitive month after month especially if the client isn’t working on anything new. Click here to level up your social media posts with these inspiring content ideas!
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If there is one thing that is always changing, its definitely social media and all the trends that come and go with it. In 2022, we saw a huge shift in the type of content produced. The first being more short form videos and the second, true authenticity. The newest and hottest app at the moment, BeReal is sweeping the internet and Gen Z’s and Millennials are living for it. This relatable app has made social media fun again without all the filters, hashtags, and the constant battle for likes and follows.
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So you’re thinking about working with a digital marketing or creative agency as you continue to grow your business – great! Oftentimes, it’s much more affordable to outsource your work to an agency than it is to hire an in-house team when you’re first starting out. An entire team of experts is at your fingertips, and you’ll be able to reclaim the luxury of time back into your own hands! Click to read all about it.
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When it comes to marketing, the landscape changes so drastically so often, that If you’re not learning, you’re falling behind. Your target customers are always changing in their behaviours and preferences, and so are the platforms you want to grow on!
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Video Marketing…every brand needs it and every social media platform is utilizing it. But the big question is how is your brand going to make it work and why you should even invest your time and money in this type of strategy.
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The Metaverse, you have probably heard your friends and family talk about this but first off what exactly is it? And how will it change the way we have a social connection between everyone in the next couple of years? If you are a frequent user of all social media platforms then you have probably seen the term metaverse floating around.
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Are e-newsletters part of your marketing mix yet? All the big brands do it – so why not small businesses? If you don’t know where to start, lucky you! Read on for a high-level overview of everything you need to know about email marketing.
If your small business doesn’t have a social media footprint already, you’re gonna miss out on a lot more than likes and followers. Having a strong social media presence opens up so many doors on multiple levels. From straight-up e-commerce and collaborations to customers simply knowing your business hours, both the heavy hitters and up-and-coming social media platforms are here to help you bring your sales to the next level. Let’s take a look at some of the trends for 2022.
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You might be thinking the content you may be putting out on Instagram is good but how does it feel when thousands of people agree and follow/like your content? Ever since Instagram has changed their algorithm from displaying chronological posts to now posts that you interact with the most it's getting harder for businesses, influencers, or just your friends to get the recognition they deserve and is harder for them to gain likes and followers.
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Content marketing and content strategy go hand in hand and you’ll never reach your true destination without the duo working perfectly in sync. Content marketing is the process of creating, publishing, and sharing awesome, authentic content. Content strategy is the means by which everything is driven. In other words, the reason behind why you are writing blogs, sending newsletters, or uploading podcasts. Why drive aimlessly around the world when you can pin down your destination? Equip yourself with the best tools and shorten the time it takes to get there
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Using specific hashtags on social media platforms actually serve a purpose and can help you engage with current and potential customers. The use of hashtags gives people the opportunity to discover new accounts/brands through topics they are already showing interest in.
If you are thinking about upping your Instagram game and wondering why you are not gaining the engagement you deserve on your posts then you might want to consider including hashtags when you post and gain knowledge on why this specific symbol plays a crucial role in your social media game.
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Podcasting can be a valuable tool to increase your brand awareness. Technology gives brands an opportunity to market themselves in ways they have not been able to before and is now faster than ever. It gives brands ways to communicate with their existing and potential audience in numerous ways and podcasting is just the tip of the iceberg.
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With social distancing, more and more people have increased their online social media use in order to connect with each other, share information, and enjoy some much-needed laughter from fun photos or videos that are constantly being uploaded. Facebook, Twitter, and Instagram are well-established platforms that most of us turn to every day already. How much do you know about a relatively new player named Tik Tok? It’s a social media sensation that has been successfully expanding its reach since 2017!
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Make your customers the top priority and they take care of you! Customer service on social is literally a life-changing topic that deserves a whole conversation on its own. Brands thrive when their customer service is top-notch whereas things begin to unravel when businesses lack the right touch.
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One of the biggest social platforms to this date is Instagram. This media outlet allows creators and brands to get their name out there, promote their business, and share with the world what they are all about. Instagram may look like a simple platform where individuals can post whatever and whenever but if you want to be successful in your Instagram game, it takes hard work and planning.
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