Mood boards are a curation of physical or digital visuals. Think of a collage of imagery, typography textures, colour palettes and descriptions. They help evoke certain feelings and emotions that words can’t do justice. Believe it or not, mood boards are not just for designers. Mood boards are a popular tool used for developing and defining ideas and directions. Think of mood boards as a means of visual communication and organization.
Read MoreThese days the logos of successful brands are easily identified by the general public in less than 30 seconds (i.e. Nike’s iconic swish). Logos have been used as an effective tool for advertising and marketing. When considering a rebrand or building a brand, it is essential to get your logo executed well on the first try. Here are 3 questions you should think about before choosing the perfect logo for your own brand.
Read MoreGraphic design is everywhere, and it’s such a staple in PR and creative marketing. However, there are times when the same content on social media constantly gets recycled and by the time your brand adopts the “latest” design trend you’ve seen on Instagram, it’s already out of fashion. It’s also difficult to communicate what you want your brand aesthetic to be if you don’t know what you want!
Read MoreIt’s been a long year – 2018 gave us twelve months of lower lows and higher highs, and along with it came a set of new lessons learned. In honour of this year, which brought us another royal wedding, an entirely new album of Ariana Grande bops, and the rebranding of Glo Media, here are 18 quick lessons we learned to enter the new year stronger and wiser.
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