Generation Z, born between the late-1990s and early 2010s, is unlike any other demographic marketers have encountered. They are tech-savvy, socially conscious, digitally native, and hold immense influence over consumer trends.
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Crafting a successful go-to-market (GTM) strategy is crucial for launching products or services that resonate with your target audience and stand out in a competitive landscape. Whether you’re introducing a new product or revitalizing an existing one, here are some essential tips to elevate your GTM strategy and drive meaningful results.
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Are you looking to grow your Instagram following and reach that 1,000-follower milestone? Whether you're starting from scratch or aiming to boost your existing follower count, these five tips will help you attract more followers and build a vibrant, engaged community on Instagram.
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The importance of branding cannot be expressed strongly enough. A good brand identity is the foundation of any successful business, setting it apart from competitors and leaving a lasting impression on customers. At the heart of this identity lies visual branding – the art of crafting a unique and memorable visual identity that communicates the essence of a brand.
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In today's visually driven world, captivating product photography is essential for grabbing the attention of potential customers. Whether you're selling handmade crafts on Etsy or running an e-commerce store for your business, high-quality product shots can make all the difference in driving sales and building brand credibility. Here are some tips to help you master the art of product photography and capture stunning shots that sell.
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In the ever-evolving landscape of social media, where information travels at the speed of a click, crisis management has become an integral part of any brand's strategy. A single misstep or an unforeseen event can escalate into a full-blown crisis, impacting reputation and customer trust.
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Social media marketing has become integral to businesses because it offers a dynamic, cost-effective, and highly engaging way to connect with customers, build brand awareness, and drive business results. It provides a platform for relationship-building, customer support, and real-time interaction that is crucial in today's digital age. Check out these 5 big trends we predict will happen in the new year!
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Let’s talk Artifical Intelligence! AI has become increasingly important in today's world as it has the potential to revolutionize many industries, including healthcare, finance, education, and more. The use of AI has already improved efficiency, reduced costs, and increased accuracy in various fields.
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In today's digital age, user experience (UX) has emerged as a critical aspect of product development and business success. Creating seamless and enjoyable experiences for users has become extremely important, and that's where UX strategy comes into play. Keep reading, to explore what UX strategy is, why it matters, and how it can positively impact your business.
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Is your inbox full of endless requests that never end? Do you feel like you are constantly putting out more work than you are getting out of it? Or maybe you are just so tired from work all day that you have no balance between a social life or your hobbies because you spend your free time lying in bed all night and on weekends? If you answered YES to those questions then burnout has gotten the best of you.
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As a social media manager, it is your responsibility to not only keep up to date with the latest trends but to also use your creative skills to create something that is worth engaging with. For content marketers and social media managers, coming up with fresh and new content for clients can be difficult and repetitive month after month especially if the client isn’t working on anything new. Click here to level up your social media posts with these inspiring content ideas!
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If there is one thing that is always changing, its definitely social media and all the trends that come and go with it. In 2022, we saw a huge shift in the type of content produced. The first being more short form videos and the second, true authenticity. The newest and hottest app at the moment, BeReal is sweeping the internet and Gen Z’s and Millennials are living for it. This relatable app has made social media fun again without all the filters, hashtags, and the constant battle for likes and follows.
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So you’re thinking about working with a digital marketing or creative agency as you continue to grow your business – great! Oftentimes, it’s much more affordable to outsource your work to an agency than it is to hire an in-house team when you’re first starting out. An entire team of experts is at your fingertips, and you’ll be able to reclaim the luxury of time back into your own hands! Click to read all about it.
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When it comes to marketing, the landscape changes so drastically so often, that If you’re not learning, you’re falling behind. Your target customers are always changing in their behaviours and preferences, and so are the platforms you want to grow on!
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Video Marketing…every brand needs it and every social media platform is utilizing it. But the big question is how is your brand going to make it work and why you should even invest your time and money in this type of strategy.
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If you ask us, branding is the most exciting part of starting a business! However, for those who are less marketing savvy, it can also be one of the greatest challenges. When it comes to making your mark, having the right logo and visual identity to match your business’ purpose is so important. Read on to find out how to choose your brand colour and logo style!
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The Metaverse, you have probably heard your friends and family talk about this but first off what exactly is it? And how will it change the way we have a social connection between everyone in the next couple of years? If you are a frequent user of all social media platforms then you have probably seen the term metaverse floating around.
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Are e-newsletters part of your marketing mix yet? All the big brands do it – so why not small businesses? If you don’t know where to start, lucky you! Read on for a high-level overview of everything you need to know about email marketing.