Content Auditing!

Your website is your bread and butter and you have worked tirelessly on creating, building, and promoting your baby. All of your catchy Call To Actions and brilliant content has been driving readers to your website. Goals were drawn up and targets were hit. Things have started to settle down a bit and traffic sometimes feels like it’s closer to a trickle. Strategies that worked beautifully all along are no longer generating the same amount of activity. You are probably wondering what more can be done or what needs to be changed.

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Surviving Cancelled Culture: Things to Learn From the James Charles Mess

This month, the entire influencing community was shaken to the core and not a single millennial could get enough of the James Charles scandal –– the prince of Youtube just took a huge step back in his career. Losing over a million subscribers within a 24-hour timespan and over three million on the same weekend this drama spanned for, we only have this to say: bitches better learn from this mess.

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Top Apps to Boost your Instagram Game

Ask anyone in this world: if you could effortlessly create a beautifully curated Instagram account, would you do it? Chances are that they’ll say yes. It’s a simple wish, but a lot of us fall through with it simply because it’s deceivingly strenuous to consistently create outstanding content. From creating a themed feed to uploading eye-catching stories, there’s more than meets the eye to the Instagram game!

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Andrea NgComment
Business + Marketing Tips found in Kanye West Lyrics

While America doesn’t really have a royal family, the Kardashian-West clan comes pretty damn close to it in the media’s eyes. While these pop culture icons send off major female empowerment vibes, Kanye West has no problem keeping the spotlight on him with his own creative flair. We decided to take a look into Kanye’s scriptures (or lyrics, same difference) to see what we can learn from him.

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Let's Brand You!

In our previous blog, we gave you the run-down of which social media platform best suits your brand based on your activity and target market. Now that you’ve got your research down, it’s time to put your branding skills into action. In this blog, we’re offering morsels of best practices to maintain a consistent personal brand across all platforms.

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Andrea NgComment
Social Media Platforms for your Brand

The digital marketing game is constantly changing and it can get super confusing real quick. As we battle the world for online attention, it’s important to make sure you’re tapping into the right source of attention too. Lucky for you, you have us to test the waters for you first! We checked up on every major social media platform so you don’t have to. Keep reading for a brief overview on every major social media platform.

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3 Cheapest Ways to Market Your Business

Marketing can sometimes cost the big bucks. But how about the little guys? How do we maximize our dollar to grow our business and test out our markets to see who our key demographics are? Well you are in luck! We are in the same boat as you. Here are the ‘Top 3 Cheapest Ways to Market Your Business’ - no matter if you offer a service or product.

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Taking Amazing Photos with No Natural Light

If we could have the perfect lighting for all our client photos that would be a huge lifesaver. As much as we love Fall and Winter, they are gloomier than we would like. But it's okay, your Instagram feed does not have to suffer until spring! Here are some tips and tricks for making the most of the dark season and still managing to take great photos.

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The Life-Changing Magic of Perspectives.

It goes without saying: we are a product of our environment. Someone who champions this idea and made a business empire out of it is Marie Kondo, the creator of the KonMari method that has taken the world by storm since her book, ‘The Life-Changing Magic of Tidying Up’ hit stores almost a decade ago. While her professional flex is being an organizing consultant, the value of her work actually lies in the power of shifting your perspective, which is why her clients never relapse back into messiness!

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Spark Notes: "YouTube Strategy Workshop" with Benji Travis & Sunny Lenarduzzi

Social media and YouTube included isn’t just a ‘post’ and then you’ll blow up over night… well not for many of us that is. Today we tuned into the LIVE ‘YouTube Strategy Workshop’ stream hosted by Thinkific with Benji Travis and Sunny Lenarduzzi. Both entrepreneurs started from the bottom and now are at their peak making 7 figures in sales in their businesses. If you missed the 2.5 workshop then take a look at our spark notes!

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Stop Sleeping on Pinterest: The Power of Social Referral Traffic

A new year calls for fresh starts. With the entrance of new goals and dreams, vision boards help to guide our way through another year. However, when we think about making a digital vision or mood board, only one place comes to mind: Pinterest. If you’re not a crafter, designer, or bride-to-be, you might have been sleeping on Pinterest thanks to its reputation, but what if we told you that it’s incredibly powerful in something called social referral traffic?

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3 Reasons Why You Should Start A Blog

We’re always thinking of ways to elevate our clients’ brands and a marketing strategy that’s constantly overlooked is actually the use of blogs. Not only is it simple and affordable, it’s really effective in reinforcing your brand identity and driving sales! If you already have a website, then blogging is definitely something you should consider doing to enhance the value of both your site and brand.

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18 Life Lessons for Creatives

It’s been a long year – 2018 gave us twelve months of lower lows and higher highs, and along with it came a set of new lessons learned. In honour of this year, which brought us another royal wedding, an entirely new album of Ariana Grande bops, and the rebranding of Glo Media, here are 18 quick lessons we learned to enter the new year stronger and wiser.

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How to Write the Perfect Insta Caption

They say a picture’s worth a thousand words, but by adding that extra flare with your captions, you can make your post mean a million.  When we look around us, all great speakers, writers, and brands are storytellers. Why would this be any different on social media? While people get caught up with the bells and whistles of a caption, we’re here to teach you how to land a punch every single time as caption trends come and go.

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PR Trends that are worth following in 2019

By the time 2019 rolls around, 2.77 billion people will be on social media. What does this mean for your brand? On top of running your startup and small business, the challenge to perform on social media can put a strain on your work-life balance. Luckily for you, we’re here to give you a trend cheat sheet so you can stand out from the crowd.

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Typography 101: What fonts say about your brand

If you’re not having a hard time choosing the right typefaces for your brand, you’re doing it wrong. In this world, there are about as many fonts as there are personalities out there, and it’s such a challenge to find THE one that complements your brand perfectly.

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Invest in a Website

Before you know it, your brand can be shaped by customers and clients who don’t even know what your brand is all about. Bad reviews are hard to recover from, and you don’t want to damage your image further by engaging with them the wrong way. So how can we protect ourselves from internet hecklers? Here are our top 3 reasons why your business should invest in a website.

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Andrea NgComment
Reasons to keep a Passion Project

If you travel really far back to the times when you were in grade school, you may remember “Genius Hour” of “Passion Projects,” a designated time for students to explore their curiosities and interests to their fullest. The nostalgia of free time… isn’t it great that children actually have time to explore their passions?

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Let's talk social analytics!

As someone in the communications field it is our job to source the best fit person to represent each brand and well what is trending and what talking about what. It could either take us hours of research to find the perfect fit or simply have a social media analytics app that does it all. Here is our top 3 favourite data tracking apps.

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