Generation Z, born between the late-1990s and early 2010s, is unlike any other demographic marketers have encountered. They are tech-savvy, socially conscious, digitally native, and hold immense influence over consumer trends.
Read More
The importance of branding cannot be expressed strongly enough. A good brand identity is the foundation of any successful business, setting it apart from competitors and leaving a lasting impression on customers. At the heart of this identity lies visual branding – the art of crafting a unique and memorable visual identity that communicates the essence of a brand.
Read More
Podcasting can be a valuable tool to increase your brand awareness. Technology gives brands an opportunity to market themselves in ways they have not been able to before and is now faster than ever. It gives brands ways to communicate with their existing and potential audience in numerous ways and podcasting is just the tip of the iceberg.
Read More
We all have those times where you feel either burned out or just uninspired to create new and refreshing content. Some take a break and some just push out material just for the sake of doing it. There comes a time where rebranding is necessary in order to gain a new audience, keep the old ones captivated, or sometimes even both. It is not about whether you take a break or how you brand yourself/your company, it is about how you bounce back to come back better than ever.
Read More
If you have paid any attention to the internet lately you might have heard the name Tik Tok surface around and how fast it is blowing up all throughout social media. This new video app is popular among young adults for making lip-sync, comedy, and talent videos all throughout the world. With the app only releasing in 2016, they already have 1 billion users to this date.
Read More
The digital marketing game is constantly changing and it can get super confusing real quick. As we battle the world for online attention, it’s important to make sure you’re tapping into the right source of attention too. Lucky for you, you have us to test the waters for you first! We checked up on every major social media platform so you don’t have to. Keep reading for a brief overview on every major social media platform.
Read More
We’re always thinking of ways to elevate our clients’ brands and a marketing strategy that’s constantly overlooked is actually the use of blogs. Not only is it simple and affordable, it’s really effective in reinforcing your brand identity and driving sales! If you already have a website, then blogging is definitely something you should consider doing to enhance the value of both your site and brand.
Read More
They say a picture’s worth a thousand words, but by adding that extra flare with your captions, you can make your post mean a million. When we look around us, all great speakers, writers, and brands are storytellers. Why would this be any different on social media? While people get caught up with the bells and whistles of a caption, we’re here to teach you how to land a punch every single time as caption trends come and go.
Read More
If you’re not having a hard time choosing the right typefaces for your brand, you’re doing it wrong. In this world, there are about as many fonts as there are personalities out there, and it’s such a challenge to find THE one that complements your brand perfectly.
Read More