Crafting a successful go-to-market (GTM) strategy is crucial for launching products or services that resonate with your target audience and stand out in a competitive landscape. Whether you’re introducing a new product or revitalizing an existing one, here are some essential tips to elevate your GTM strategy and drive meaningful results.
Read MoreIn the ever-evolving landscape of social media, where information travels at the speed of a click, crisis management has become an integral part of any brand's strategy. A single misstep or an unforeseen event can escalate into a full-blown crisis, impacting reputation and customer trust.
Read MoreSocial media marketing has become integral to businesses because it offers a dynamic, cost-effective, and highly engaging way to connect with customers, build brand awareness, and drive business results. It provides a platform for relationship-building, customer support, and real-time interaction that is crucial in today's digital age. Check out these 5 big trends we predict will happen in the new year!
Read MoreLet’s talk Artifical Intelligence! AI has become increasingly important in today's world as it has the potential to revolutionize many industries, including healthcare, finance, education, and more. The use of AI has already improved efficiency, reduced costs, and increased accuracy in various fields.
Read MoreIs your inbox full of endless requests that never end? Do you feel like you are constantly putting out more work than you are getting out of it? Or maybe you are just so tired from work all day that you have no balance between a social life or your hobbies because you spend your free time lying in bed all night and on weekends? If you answered YES to those questions then burnout has gotten the best of you.
Read MoreIf there is one thing that is always changing, its definitely social media and all the trends that come and go with it. In 2022, we saw a huge shift in the type of content produced. The first being more short form videos and the second, true authenticity. The newest and hottest app at the moment, BeReal is sweeping the internet and Gen Z’s and Millennials are living for it. This relatable app has made social media fun again without all the filters, hashtags, and the constant battle for likes and follows.
Read MoreWhen it comes to marketing, the landscape changes so drastically so often, that If you’re not learning, you’re falling behind. Your target customers are always changing in their behaviours and preferences, and so are the platforms you want to grow on!
Read MoreAre e-newsletters part of your marketing mix yet? All the big brands do it – so why not small businesses? If you don’t know where to start, lucky you! Read on for a high-level overview of everything you need to know about email marketing.
Influencer marketing has achieved unprecedented growth in recent years and more businesses are catching on and hopping onto the trend. There is no denying that this tactic of marketing is allowing businesses to enhance not only their brand recognition but also consumer trust and potential for opportunities. If you’re a brand that wants to increase your presence in the digital space you should start thinking about incorporating influencer marketing into your overall strategy.
Read MoreIf your small business doesn’t have a social media footprint already, you’re gonna miss out on a lot more than likes and followers. Having a strong social media presence opens up so many doors on multiple levels. From straight-up e-commerce and collaborations to customers simply knowing your business hours, both the heavy hitters and up-and-coming social media platforms are here to help you bring your sales to the next level. Let’s take a look at some of the trends for 2022.
Read MoreContent marketing and content strategy go hand in hand and you’ll never reach your true destination without the duo working perfectly in sync. Content marketing is the process of creating, publishing, and sharing awesome, authentic content. Content strategy is the means by which everything is driven. In other words, the reason behind why you are writing blogs, sending newsletters, or uploading podcasts. Why drive aimlessly around the world when you can pin down your destination? Equip yourself with the best tools and shorten the time it takes to get there
Read MoreUsing specific hashtags on social media platforms actually serve a purpose and can help you engage with current and potential customers. The use of hashtags gives people the opportunity to discover new accounts/brands through topics they are already showing interest in.
If you are thinking about upping your Instagram game and wondering why you are not gaining the engagement you deserve on your posts then you might want to consider including hashtags when you post and gain knowledge on why this specific symbol plays a crucial role in your social media game.
Read MorePodcasting can be a valuable tool to increase your brand awareness. Technology gives brands an opportunity to market themselves in ways they have not been able to before and is now faster than ever. It gives brands ways to communicate with their existing and potential audience in numerous ways and podcasting is just the tip of the iceberg.
Read MoreWith social distancing, more and more people have increased their online social media use in order to connect with each other, share information, and enjoy some much-needed laughter from fun photos or videos that are constantly being uploaded. Facebook, Twitter, and Instagram are well-established platforms that most of us turn to every day already. How much do you know about a relatively new player named Tik Tok? It’s a social media sensation that has been successfully expanding its reach since 2017!
Read MoreMake your customers the top priority and they take care of you! Customer service on social is literally a life-changing topic that deserves a whole conversation on its own. Brands thrive when their customer service is top-notch whereas things begin to unravel when businesses lack the right touch.
Read MoreOne of the biggest social platforms to this date is Instagram. This media outlet allows creators and brands to get their name out there, promote their business, and share with the world what they are all about. Instagram may look like a simple platform where individuals can post whatever and whenever but if you want to be successful in your Instagram game, it takes hard work and planning.
Read MoreContent is king and we all love and live for it! Pumping out relevant content that is on-trend and engaging is an ever-changing puzzle that we strive to get ahead of every single day. Gone are the days where customer satisfaction is based solely on material generated from businesses alone. This is where UGC hits big and it only gets bigger in 2020!
Read MoreWe all have those times where you feel either burned out or just uninspired to create new and refreshing content. Some take a break and some just push out material just for the sake of doing it. There comes a time where rebranding is necessary in order to gain a new audience, keep the old ones captivated, or sometimes even both. It is not about whether you take a break or how you brand yourself/your company, it is about how you bounce back to come back better than ever.
Read More
