What is UGC and Why it Matters to You!

Content is king and we all love and live for it! Pumping out relevant content that is on-trend and engaging is an ever-changing puzzle that we strive to get ahead of every single day. Gone are the days where customer satisfaction is based solely on material generated from businesses alone. This is where UGC hits big and it only gets bigger in 2020! 

What is UGC?

UGC, User Generated Content, is any content created by your brand’s followers, product users, or customers. The content is highly visual, engaging, and varied. Examples of UGC are:

• Videos 

• Instagram stories

• Lives

• Takeovers

• Blog Posts

• Reviews

UGC is a great way to build your brand’s online presence with marketing material that is 100% organic, genuine, and honest. It’s a low-cost way of generating sales through sharing “word of mouth” recommendations from your followers and fans on any social platform. 

Why does UGC matter to you?

Consumers trust user-generated content and that in turn influences their purchasing decisions. Personal recommendations have always been highly valued in product marketing and UGC is just that but in a digital way! The power of UGC compounds as multiple users can rave about your brand simultaneously. Social makes it possible for your brand loyalty and sales to take off and fire up in unimaginable ways. 

Tips when using UGC

Always ask for permission - Sending a quick DM and asking if you can reshare the content helps build long-lasting relationships! 

Credit the source - Remember to give credit to the original source when posting content. Tagging also makes it easier for viewers to visit the creator’s profile. 

Start leveraging the power of UGC today and see results! Contact us anytime to chat about anything social! We would love to hear from you!