Social media marketing has become integral to businesses because it offers a dynamic, cost-effective, and highly engaging way to connect with customers, build brand awareness, and drive business results. It provides a platform for relationship-building, customer support, and real-time interaction that is crucial in today's digital age. Check out these 5 big trends we predict will happen in the new year!
Read MoreAs a social media manager, it is your responsibility to not only keep up to date with the latest trends but to also use your creative skills to create something that is worth engaging with. For content marketers and social media managers, coming up with fresh and new content for clients can be difficult and repetitive month after month especially if the client isn’t working on anything new. Click here to level up your social media posts with these inspiring content ideas!
Read MoreIf there is one thing that is always changing, its definitely social media and all the trends that come and go with it. In 2022, we saw a huge shift in the type of content produced. The first being more short form videos and the second, true authenticity. The newest and hottest app at the moment, BeReal is sweeping the internet and Gen Z’s and Millennials are living for it. This relatable app has made social media fun again without all the filters, hashtags, and the constant battle for likes and follows.
Read MoreSo you’re thinking about working with a digital marketing or creative agency as you continue to grow your business – great! Oftentimes, it’s much more affordable to outsource your work to an agency than it is to hire an in-house team when you’re first starting out. An entire team of experts is at your fingertips, and you’ll be able to reclaim the luxury of time back into your own hands! Click to read all about it.
Read MoreWhen it comes to marketing, the landscape changes so drastically so often, that If you’re not learning, you’re falling behind. Your target customers are always changing in their behaviours and preferences, and so are the platforms you want to grow on!
Read MoreVideo Marketing…every brand needs it and every social media platform is utilizing it. But the big question is how is your brand going to make it work and why you should even invest your time and money in this type of strategy.
Read MoreAre e-newsletters part of your marketing mix yet? All the big brands do it – so why not small businesses? If you don’t know where to start, lucky you! Read on for a high-level overview of everything you need to know about email marketing.
Whether you are an influencer, lawyer, doctor, or event planner, regardless of the profession you are in it is safe to say that your business is built off customers and is the reason why you are successful so it only makes sense that you would want to market to as many people as you can.
Read MoreAnniversaries are a big deal even though we never have time to stop and smell the roses. Despite the global pandemic that slowed things down, we prevailed and our second year in business whizzed past in the blink of an eye. As we welcomed new clients to the Glo family, we also brought on an amazing new team member, Donna!
Read MorePodcasting can be a valuable tool to increase your brand awareness. Technology gives brands an opportunity to market themselves in ways they have not been able to before and is now faster than ever. It gives brands ways to communicate with their existing and potential audience in numerous ways and podcasting is just the tip of the iceberg.
Read MoreContent is king and we all love and live for it! Pumping out relevant content that is on-trend and engaging is an ever-changing puzzle that we strive to get ahead of every single day. Gone are the days where customer satisfaction is based solely on material generated from businesses alone. This is where UGC hits big and it only gets bigger in 2020!
Read MoreWe all have those times where you feel either burned out or just uninspired to create new and refreshing content. Some take a break and some just push out material just for the sake of doing it. There comes a time where rebranding is necessary in order to gain a new audience, keep the old ones captivated, or sometimes even both. It is not about whether you take a break or how you brand yourself/your company, it is about how you bounce back to come back better than ever.
Read MoreIf you are a brand or anyone that wants to showcase your life or company, then you might want to think about how your Instagram layout is and the way it reflects your lifestyle. Building a consistent theme for your feed is definitely not an easy task to do and it is very important to get it right for any brand out there on the lookout to become Insta-known. People’s first instincts when looking up a brand or person is Instagram, so it only makes sense that you use it as an advantage, as a segment of your portfolio.
Read MoreIf you have paid any attention to the internet lately you might have heard the name Tik Tok surface around and how fast it is blowing up all throughout social media. This new video app is popular among young adults for making lip-sync, comedy, and talent videos all throughout the world. With the app only releasing in 2016, they already have 1 billion users to this date.
Read MoreThe sooner we realize that an individual’s potential while working alone is constrained to one brain, two hands, and a 24 hour day, the earlier we can maximize our efforts and grow exponentially in a team environment. Bouncing off ideas and reaping the cascading effects has never been more rewarding! Start building your PR team today and see your dreams materialize. Here are top 3 reasons why you need a strong PR team!
While America doesn’t really have a royal family, the Kardashian-West clan comes pretty damn close to it in the media’s eyes. While these pop culture icons send off major female empowerment vibes, Kanye West has no problem keeping the spotlight on him with his own creative flair. We decided to take a look into Kanye’s scriptures (or lyrics, same difference) to see what we can learn from him.
Read MoreThe digital marketing game is constantly changing and it can get super confusing real quick. As we battle the world for online attention, it’s important to make sure you’re tapping into the right source of attention too. Lucky for you, you have us to test the waters for you first! We checked up on every major social media platform so you don’t have to. Keep reading for a brief overview on every major social media platform.
Read MoreMarketing can sometimes cost the big bucks. But how about the little guys? How do we maximize our dollar to grow our business and test out our markets to see who our key demographics are? Well you are in luck! We are in the same boat as you. Here are the ‘Top 3 Cheapest Ways to Market Your Business’ - no matter if you offer a service or product.
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