In today's visually driven world, captivating product photography is essential for grabbing the attention of potential customers. Whether you're selling handmade crafts on Etsy or running an e-commerce store for your business, high-quality product shots can make all the difference in driving sales and building brand credibility. Here are some tips to help you master the art of product photography and capture stunning shots that sell.
Read MoreUsing specific hashtags on social media platforms actually serve a purpose and can help you engage with current and potential customers. The use of hashtags gives people the opportunity to discover new accounts/brands through topics they are already showing interest in.
If you are thinking about upping your Instagram game and wondering why you are not gaining the engagement you deserve on your posts then you might want to consider including hashtags when you post and gain knowledge on why this specific symbol plays a crucial role in your social media game.
Read MoreMake your customers the top priority and they take care of you! Customer service on social is literally a life-changing topic that deserves a whole conversation on its own. Brands thrive when their customer service is top-notch whereas things begin to unravel when businesses lack the right touch.
Read MoreOne of the biggest social platforms to this date is Instagram. This media outlet allows creators and brands to get their name out there, promote their business, and share with the world what they are all about. Instagram may look like a simple platform where individuals can post whatever and whenever but if you want to be successful in your Instagram game, it takes hard work and planning.
Read MoreGreat minds think alike. But, greater minds collaborate! Sharing thoughts and bouncing ideas off with those around you are essential to any creative process. You can gather all the ideas you want and try to power through challenges by yourself, but you’re limited by your own manpower. This is where meetings come into play.
Read MoreIf you have paid any attention to the internet lately you might have heard the name Tik Tok surface around and how fast it is blowing up all throughout social media. This new video app is popular among young adults for making lip-sync, comedy, and talent videos all throughout the world. With the app only releasing in 2016, they already have 1 billion users to this date.
Read MoreThe sooner we realize that an individual’s potential while working alone is constrained to one brain, two hands, and a 24 hour day, the earlier we can maximize our efforts and grow exponentially in a team environment. Bouncing off ideas and reaping the cascading effects has never been more rewarding! Start building your PR team today and see your dreams materialize. Here are top 3 reasons why you need a strong PR team!
While America doesn’t really have a royal family, the Kardashian-West clan comes pretty damn close to it in the media’s eyes. While these pop culture icons send off major female empowerment vibes, Kanye West has no problem keeping the spotlight on him with his own creative flair. We decided to take a look into Kanye’s scriptures (or lyrics, same difference) to see what we can learn from him.
Read MorePublic Relations or PR is a common term that many are familiar with. What exactly does it mean and why is it important to you? Gone are the days when public relations consisted mainly of press releases and press conferences. PR nowadays includes social media management, promotions, blogs and content, and crisis management.
Read MoreThe digital marketing game is constantly changing and it can get super confusing real quick. As we battle the world for online attention, it’s important to make sure you’re tapping into the right source of attention too. Lucky for you, you have us to test the waters for you first! We checked up on every major social media platform so you don’t have to. Keep reading for a brief overview on every major social media platform.
Read MoreIf we could have the perfect lighting for all our client photos that would be a huge lifesaver. As much as we love Fall and Winter, they are gloomier than we would like. But it's okay, your Instagram feed does not have to suffer until spring! Here are some tips and tricks for making the most of the dark season and still managing to take great photos.
Read MoreIt goes without saying: we are a product of our environment. Someone who champions this idea and made a business empire out of it is Marie Kondo, the creator of the KonMari method that has taken the world by storm since her book, ‘The Life-Changing Magic of Tidying Up’ hit stores almost a decade ago. While her professional flex is being an organizing consultant, the value of her work actually lies in the power of shifting your perspective, which is why her clients never relapse back into messiness!
Read MoreSocial media and YouTube included isn’t just a ‘post’ and then you’ll blow up over night… well not for many of us that is. Today we tuned into the LIVE ‘YouTube Strategy Workshop’ stream hosted by Thinkific with Benji Travis and Sunny Lenarduzzi. Both entrepreneurs started from the bottom and now are at their peak making 7 figures in sales in their businesses. If you missed the 2.5 workshop then take a look at our spark notes!
Read MoreA new year calls for fresh starts. With the entrance of new goals and dreams, vision boards help to guide our way through another year. However, when we think about making a digital vision or mood board, only one place comes to mind: Pinterest. If you’re not a crafter, designer, or bride-to-be, you might have been sleeping on Pinterest thanks to its reputation, but what if we told you that it’s incredibly powerful in something called social referral traffic?
It’s been a long year – 2018 gave us twelve months of lower lows and higher highs, and along with it came a set of new lessons learned. In honour of this year, which brought us another royal wedding, an entirely new album of Ariana Grande bops, and the rebranding of Glo Media, here are 18 quick lessons we learned to enter the new year stronger and wiser.
Read MoreThey say a picture’s worth a thousand words, but by adding that extra flare with your captions, you can make your post mean a million. When we look around us, all great speakers, writers, and brands are storytellers. Why would this be any different on social media? While people get caught up with the bells and whistles of a caption, we’re here to teach you how to land a punch every single time as caption trends come and go.
Read MoreBy the time 2019 rolls around, 2.77 billion people will be on social media. What does this mean for your brand? On top of running your startup and small business, the challenge to perform on social media can put a strain on your work-life balance. Luckily for you, we’re here to give you a trend cheat sheet so you can stand out from the crowd.
Read MoreAs someone in the communications field it is our job to source the best fit person to represent each brand and well what is trending and what talking about what. It could either take us hours of research to find the perfect fit or simply have a social media analytics app that does it all. Here is our top 3 favourite data tracking apps.
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