Posts tagged social media management
Business + Marketing Tips found in Kanye West Lyrics
3 Reasons Why You Need PR
While America doesn’t really have a royal family, the Kardashian-West clan comes pretty damn close to it in the media’s eyes. While these pop culture icons send off major female empowerment vibes, Kanye West has no problem keeping the spotlight on him with his own creative flair. We decided to take a look into Kanye’s scriptures (or lyrics, same difference) to see what we can learn from him.
Social Media Platforms for your Brand
Public Relations or PR is a common term that many are familiar with. What exactly does it mean and why is it important to you? Gone are the days when public relations consisted mainly of press releases and press conferences. PR nowadays includes social media management, promotions, blogs and content, and crisis management.
Taking Amazing Photos with No Natural Light
The digital marketing game is constantly changing and it can get super confusing real quick. As we battle the world for online attention, it’s important to make sure you’re tapping into the right source of attention too. Lucky for you, you have us to test the waters for you first! We checked up on every major social media platform so you don’t have to. Keep reading for a brief overview on every major social media platform.
The Life-Changing Magic of Perspectives.
If we could have the perfect lighting for all our client photos that would be a huge lifesaver. As much as we love Fall and Winter, they are gloomier than we would like. But it's okay, your Instagram feed does not have to suffer until spring! Here are some tips and tricks for making the most of the dark season and still managing to take great photos.
Spark Notes: "YouTube Strategy Workshop" with Benji Travis & Sunny Lenarduzzi
It goes without saying: we are a product of our environment. Someone who champions this idea and made a business empire out of it is Marie Kondo, the creator of the KonMari method that has taken the world by storm since her book, ‘The Life-Changing Magic of Tidying Up’ hit stores almost a decade ago. While her professional flex is being an organizing consultant, the value of her work actually lies in the power of shifting your perspective, which is why her clients never relapse back into messiness!
Stop Sleeping on Pinterest: The Power of Social Referral Traffic
Social media and YouTube included isn’t just a ‘post’ and then you’ll blow up over night… well not for many of us that is. Today we tuned into the LIVE ‘YouTube Strategy Workshop’ stream hosted by Thinkific with Benji Travis and Sunny Lenarduzzi. Both entrepreneurs started from the bottom and now are at their peak making 7 figures in sales in their businesses. If you missed the 2.5 workshop then take a look at our spark notes!
18 Life Lessons for Creatives
A new year calls for fresh starts. With the entrance of new goals and dreams, vision boards help to guide our way through another year. However, when we think about making a digital vision or mood board, only one place comes to mind: Pinterest. If you’re not a crafter, designer, or bride-to-be, you might have been sleeping on Pinterest thanks to its reputation, but what if we told you that it’s incredibly powerful in something called social referral traffic?
How to Write the Perfect Insta Caption
It’s been a long year – 2018 gave us twelve months of lower lows and higher highs, and along with it came a set of new lessons learned. In honour of this year, which brought us another royal wedding, an entirely new album of Ariana Grande bops, and the rebranding of Glo Media, here are 18 quick lessons we learned to enter the new year stronger and wiser.
PR Trends that are worth following in 2019
They say a picture’s worth a thousand words, but by adding that extra flare with your captions, you can make your post mean a million. When we look around us, all great speakers, writers, and brands are storytellers. Why would this be any different on social media? While people get caught up with the bells and whistles of a caption, we’re here to teach you how to land a punch every single time as caption trends come and go.
Let's talk social analytics!
By the time 2019 rolls around, 2.77 billion people will be on social media. What does this mean for your brand? On top of running your startup and small business, the challenge to perform on social media can put a strain on your work-life balance. Luckily for you, we’re here to give you a trend cheat sheet so you can stand out from the crowd.
As someone in the communications field it is our job to source the best fit person to represent each brand and well what is trending and what talking about what. It could either take us hours of research to find the perfect fit or simply have a social media analytics app that does it all. Here is our top 3 favourite data tracking apps.