The sooner we realize that an individual’s potential while working alone is constrained to one brain, two hands, and a 24 hour day, the earlier we can maximize our efforts and grow exponentially in a team environment. Bouncing off ideas and reaping the cascading effects has never been more rewarding! Start building your PR team today and see your dreams materialize. Here are top 3 reasons why you need a strong PR team!
“Beautiful photos, check! Relevant content, check! Amazing layout, check! Engagement schedule implemented around the clock, check! Reach increased? No! Why?!” Does this monologue play out in your mind over and over again? Hours have been poured into creating, planning, and posting content. Everything looks super fantastic and you have made it your mission to double click, comment, and engage around the clock. What is the missing piece to the puzzle?
Read MoreGraphic design is everywhere, and it’s such a staple in PR and creative marketing. However, there are times when the same content on social media constantly gets recycled and by the time your brand adopts the “latest” design trend you’ve seen on Instagram, it’s already out of fashion. It’s also difficult to communicate what you want your brand aesthetic to be if you don’t know what you want!
Read MoreYour website is your bread and butter and you have worked tirelessly on creating, building, and promoting your baby. All of your catchy Call To Actions and brilliant content has been driving readers to your website. Goals were drawn up and targets were hit. Things have started to settle down a bit and traffic sometimes feels like it’s closer to a trickle. Strategies that worked beautifully all along are no longer generating the same amount of activity. You are probably wondering what more can be done or what needs to be changed.
Read MoreThis month, the entire influencing community was shaken to the core and not a single millennial could get enough of the James Charles scandal –– the prince of Youtube just took a huge step back in his career. Losing over a million subscribers within a 24-hour timespan and over three million on the same weekend this drama spanned for, we only have this to say: bitches better learn from this mess.
Read MoreAsk anyone in this world: if you could effortlessly create a beautifully curated Instagram account, would you do it? Chances are that they’ll say yes. It’s a simple wish, but a lot of us fall through with it simply because it’s deceivingly strenuous to consistently create outstanding content. From creating a themed feed to uploading eye-catching stories, there’s more than meets the eye to the Instagram game!
Read MoreWhile America doesn’t really have a royal family, the Kardashian-West clan comes pretty damn close to it in the media’s eyes. While these pop culture icons send off major female empowerment vibes, Kanye West has no problem keeping the spotlight on him with his own creative flair. We decided to take a look into Kanye’s scriptures (or lyrics, same difference) to see what we can learn from him.
Read MorePublic Relations or PR is a common term that many are familiar with. What exactly does it mean and why is it important to you? Gone are the days when public relations consisted mainly of press releases and press conferences. PR nowadays includes social media management, promotions, blogs and content, and crisis management.
Read MoreIn our previous blog, we gave you the run-down of which social media platform best suits your brand based on your activity and target market. Now that you’ve got your research down, it’s time to put your branding skills into action. In this blog, we’re offering morsels of best practices to maintain a consistent personal brand across all platforms.
Read MoreThe digital marketing game is constantly changing and it can get super confusing real quick. As we battle the world for online attention, it’s important to make sure you’re tapping into the right source of attention too. Lucky for you, you have us to test the waters for you first! We checked up on every major social media platform so you don’t have to. Keep reading for a brief overview on every major social media platform.
Read MoreMarketing can sometimes cost the big bucks. But how about the little guys? How do we maximize our dollar to grow our business and test out our markets to see who our key demographics are? Well you are in luck! We are in the same boat as you. Here are the ‘Top 3 Cheapest Ways to Market Your Business’ - no matter if you offer a service or product.
Read MoreIf we could have the perfect lighting for all our client photos that would be a huge lifesaver. As much as we love Fall and Winter, they are gloomier than we would like. But it's okay, your Instagram feed does not have to suffer until spring! Here are some tips and tricks for making the most of the dark season and still managing to take great photos.
Read MoreIt goes without saying: we are a product of our environment. Someone who champions this idea and made a business empire out of it is Marie Kondo, the creator of the KonMari method that has taken the world by storm since her book, ‘The Life-Changing Magic of Tidying Up’ hit stores almost a decade ago. While her professional flex is being an organizing consultant, the value of her work actually lies in the power of shifting your perspective, which is why her clients never relapse back into messiness!
Read MoreSocial media and YouTube included isn’t just a ‘post’ and then you’ll blow up over night… well not for many of us that is. Today we tuned into the LIVE ‘YouTube Strategy Workshop’ stream hosted by Thinkific with Benji Travis and Sunny Lenarduzzi. Both entrepreneurs started from the bottom and now are at their peak making 7 figures in sales in their businesses. If you missed the 2.5 workshop then take a look at our spark notes!
Read MoreA new year calls for fresh starts. With the entrance of new goals and dreams, vision boards help to guide our way through another year. However, when we think about making a digital vision or mood board, only one place comes to mind: Pinterest. If you’re not a crafter, designer, or bride-to-be, you might have been sleeping on Pinterest thanks to its reputation, but what if we told you that it’s incredibly powerful in something called social referral traffic?
We’re always thinking of ways to elevate our clients’ brands and a marketing strategy that’s constantly overlooked is actually the use of blogs. Not only is it simple and affordable, it’s really effective in reinforcing your brand identity and driving sales! If you already have a website, then blogging is definitely something you should consider doing to enhance the value of both your site and brand.
Read MoreIt’s been a long year – 2018 gave us twelve months of lower lows and higher highs, and along with it came a set of new lessons learned. In honour of this year, which brought us another royal wedding, an entirely new album of Ariana Grande bops, and the rebranding of Glo Media, here are 18 quick lessons we learned to enter the new year stronger and wiser.
Read MoreThey say a picture’s worth a thousand words, but by adding that extra flare with your captions, you can make your post mean a million. When we look around us, all great speakers, writers, and brands are storytellers. Why would this be any different on social media? While people get caught up with the bells and whistles of a caption, we’re here to teach you how to land a punch every single time as caption trends come and go.
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