The importance of branding cannot be expressed strongly enough. A good brand identity is the foundation of any successful business, setting it apart from competitors and leaving a lasting impression on customers. At the heart of this identity lies visual branding – the art of crafting a unique and memorable visual identity that communicates the essence of a brand.
Read MoreIn today's digital age, user experience (UX) has emerged as a critical aspect of product development and business success. Creating seamless and enjoyable experiences for users has become extremely important, and that's where UX strategy comes into play. Keep reading, to explore what UX strategy is, why it matters, and how it can positively impact your business.
Read MoreContent is king and we all love and live for it! Pumping out relevant content that is on-trend and engaging is an ever-changing puzzle that we strive to get ahead of every single day. Gone are the days where customer satisfaction is based solely on material generated from businesses alone. This is where UGC hits big and it only gets bigger in 2020!
Read MoreWe all have those times where you feel either burned out or just uninspired to create new and refreshing content. Some take a break and some just push out material just for the sake of doing it. There comes a time where rebranding is necessary in order to gain a new audience, keep the old ones captivated, or sometimes even both. It is not about whether you take a break or how you brand yourself/your company, it is about how you bounce back to come back better than ever.
Read MoreIf you have paid any attention to the internet lately you might have heard the name Tik Tok surface around and how fast it is blowing up all throughout social media. This new video app is popular among young adults for making lip-sync, comedy, and talent videos all throughout the world. With the app only releasing in 2016, they already have 1 billion users to this date.
Read MoreThe sooner we realize that an individual’s potential while working alone is constrained to one brain, two hands, and a 24 hour day, the earlier we can maximize our efforts and grow exponentially in a team environment. Bouncing off ideas and reaping the cascading effects has never been more rewarding! Start building your PR team today and see your dreams materialize. Here are top 3 reasons why you need a strong PR team!
The digital marketing game is constantly changing and it can get super confusing real quick. As we battle the world for online attention, it’s important to make sure you’re tapping into the right source of attention too. Lucky for you, you have us to test the waters for you first! We checked up on every major social media platform so you don’t have to. Keep reading for a brief overview on every major social media platform.
Read MoreA new year calls for fresh starts. With the entrance of new goals and dreams, vision boards help to guide our way through another year. However, when we think about making a digital vision or mood board, only one place comes to mind: Pinterest. If you’re not a crafter, designer, or bride-to-be, you might have been sleeping on Pinterest thanks to its reputation, but what if we told you that it’s incredibly powerful in something called social referral traffic?
By the time 2019 rolls around, 2.77 billion people will be on social media. What does this mean for your brand? On top of running your startup and small business, the challenge to perform on social media can put a strain on your work-life balance. Luckily for you, we’re here to give you a trend cheat sheet so you can stand out from the crowd.
Read MoreIf you’re not having a hard time choosing the right typefaces for your brand, you’re doing it wrong. In this world, there are about as many fonts as there are personalities out there, and it’s such a challenge to find THE one that complements your brand perfectly.
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