4 Reasons Why Your Brand Needs To Invest in Video Marketing
Video Marketing…every brand needs it and every social media platform is utilizing it. But the big question is how is your brand going to make it work and why you should even invest your time and money in this type of strategy.
The idea of video marketing is not new and has in fact been around since the early 2000s when YouTube first launched. What has changed throughout the years is how crucial it has become in every platform and channel.
What is Video Marketing
So what exactly is video marketing? Well, it is exactly what it sounds like. Using video to promote any product or service a brand has to offer. A few examples include video banner ads, live videos, or even sponsored product placement. Video marketing is broad and is crucial to any brand’s marketing strategy because of how engaging it can be compared to a simple image. If an image is worth a thousand words think about what a video can do.
The Whys:
1. It appeals to mobile users
Mobile users are a driving force for video consumption. One of the biggest social media platforms today is TikTok and for a good reason. This platform has built a system to keep its audience engaged and scrolling for hours without the user even realizing it. As more and more people carry smartphones in their pockets, this means more videos are regularly being watched.
2. SEO purposes
Many marketers add videos to their website or page to improve their SEO because it increases quality and the time spent on the page. Websites with video content are 53 times more likely to rank on the first page of Google’s search results. Search engines rank content that provides valuable information and has the ability to answer the questions a searcher needs. Imagine selling a new laptop with brand new features. Instead of writing out a page-long essay on how to use it and what new offers it has, people will most definitely get more excited with a video demonstration showing how the product really works.
3. Powerful call to action
Videos have the ability to send a powerful message across. With the 3 persuasive
appeals: ethos, pathos, and logos you can create a campaign to convince anyone to
purchase your product, take action, or think differently. The powerful emotion and clear message that a video sends can increase the chances of your reader following through on a call to action.
4. Influencer collaboration
Aside from video marketing, another strategy that has been proven to work is influencer marketing. When you combine the two it is a recipe for success. Influencer video marketing can be anywhere from working with celebrities to create a campaign around or simply your favourite YouTuber talking about their favourite product in a sponsored video. Research shows that people trust familiar faces for buying decisions and when you leave your video content up to a trustworthy person with a loyal following, your product will sell itself.
Whether you have a production set for a commercial ad or a phone to film a short promotional video, including more video content in your overall strategy can boost your brand and take it to the next level. Remember to focus on quality content and the message it exerts to ensure your target audience will understand.