Finding Inspiration as a Social Media Manager

As a social media manager it is your responsibility to not only keep up to date with the latest trends but to also use your creative skills to create something that is worth engaging with. For content marketers and social media managers, coming up with fresh and new content for clients can be difficult and repetitive month after month especially if the client isn’t working on anything new. 

There are however ways to work around this and producing content that brings their social channels to life is a huge part of the job. No one ever said that life as a social media manager was easy, even the most skilled content creators sometimes find themselves searching for inspiration and hunting down the best social media post ideas.

Level-up your social media posts with these inspiring content ideas!

Podcasts

While some may turn to social media as a form of inspiration, podcasts are often times overlooked and are a great resource for any social media manager. Anywhere from realtors to personal trainer’s there is a podcast for anyone and as a social media manager it is your job to be the voice for the brand you are working with and what better way to do that then to first learn from experts in the industry already. There are even social media podcasts that talk about topics such as getting your Facebook Ads working and how you can stand out on Tik Tok. 

Audience Feedback

As a brand it is important to listen to your audience and share information that is beneficial and relevant to them. If you are ever feeling stuck on what to post next don’t be afraid to ask your audience! Utilize Instagram tools such as polls and Q&A’s to directly ask your audience what they like and what they don’t like seeing. You can even take it a step further and create conversations in the comment section for your audience to interact with.

Checking your Competition

A part of content creation and social media management is being a good artist and getting inspiration from others. Your competition is your competition for a reason and checking from time to time what they are doing right and wrong can guide you to the right direction. Look to your competitors as a way to see what people are engaging with. Do their audience prefer pictures or reels? Are product shots better or content with models have a higher engagement rate? By recreating these ideas and putting your own flair to them you can find just exactly what you are looking for to create your new social media plan.

Trending

Whether it’s a hashtag or a audio, there is something new trending every week and jumping on that trend as a brand can keep you ahead of the game. Trending content is quick to convert and when participating in a trend you can capitalize on interested audience who might not know your account or brand simply by just following what is popular. This type of content can also allow you to think outside the box and make content that you might not normally think of otherwise.