Are e-newsletters part of your marketing mix yet? All the big brands do it – so why not small businesses? If you don’t know where to start, lucky you! Read on for a high-level overview of everything you need to know about email marketing.
Influencer marketing has achieved unprecedented growth in recent years and more businesses are catching on and hopping onto the trend. There is no denying that this tactic of marketing is allowing businesses to enhance not only their brand recognition but also consumer trust and potential for opportunities. If you’re a brand that wants to increase your presence in the digital space you should start thinking about incorporating influencer marketing into your overall strategy.
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If your small business doesn’t have a social media footprint already, you’re gonna miss out on a lot more than likes and followers. Having a strong social media presence opens up so many doors on multiple levels. From straight-up e-commerce and collaborations to customers simply knowing your business hours, both the heavy hitters and up-and-coming social media platforms are here to help you bring your sales to the next level. Let’s take a look at some of the trends for 2022.
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Mood boards are a curation of physical or digital visuals. Think of a collage of imagery, typography textures, colour palettes and descriptions. They help evoke certain feelings and emotions that words can’t do justice. Believe it or not, mood boards are not just for designers. Mood boards are a popular tool used for developing and defining ideas and directions. Think of mood boards as a means of visual communication and organization.
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Whether you are an influencer, lawyer, doctor, or event planner, regardless of the profession you are in it is safe to say that your business is built off customers and is the reason why you are successful so it only makes sense that you would want to market to as many people as you can.
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Imagine living life without colour – life would be pretty dull. Not only do colours allow us to express ourselves creatively, it is a crucial part of everyday communication. Colours evoke emotions, influence our perceptions, and can provide information without words. The concept of colour psychology is a topic that can benefit your branding and marketing strategies.
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You’ve worked hard on your content, piqued some interest through a strong hashtag strategy, and now have a new set of eyes grace upon your profile. There’s a split millisecond for your hard work to come to fruition and make an impact as your target audience skims over your profile.
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Let’s talk blogs! You have probably seen them on your favourite brands’ websites or read a few to find out more information about a certain topic. But, what purpose do blogs serve for a brand and how do you get started on writing a blog? Here are a few tips we have come up with to help you write that perfect blog post for your website.
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Successful brands are constantly pumping out creativity on various platforms to connect with their customers on a deeper level. You can thank design and its important role in influencing our impression on different brands. Design is all about being inspired to create. The internet is the best place for free and accessible inspiration. Bookmark this blog post to elevate your next graphic design project.
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Email newsletters should be part of every company’s marketing strategy. If you haven’t got this running smoothing already, there’s no better time to start than now and the clock’s ticking as online sales make up a huge chunk of business revenues nowadays. We’re here to walk you through the steps in getting started.
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You might be thinking the content you may be putting out on Instagram is good but how does it feel when thousands of people agree and follow/like your content? Ever since Instagram has changed their algorithm from displaying chronological posts to now posts that you interact with the most it's getting harder for businesses, influencers, or just your friends to get the recognition they deserve and is harder for them to gain likes and followers.
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Trends are constantly changing and adapting as we grow and learn. At Glo Media we’re embracing the ever-changing pace of digital marketing. With everyone and almost everything transitioning to being online, visual communication is tremendously influential more than ever.
Keep an eye out this year for the following design trends and think about how you can incorporate them into your own brand.
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If we’ve learned anything from 2020, it’s to be prepared and stay one step ahead of any changes that might appear. Before you finalize any campaigns, goals, or marketing plans for this year, ask yourself if you have dug deep enough and looked at how your company’s branding has been working for you. It’s time to re-evaluate your branding position if it’s been a while since you looked at it. After all, our global landscape has shifted so much last year and standing on old news resonates with no one.
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Content marketing and content strategy go hand in hand and you’ll never reach your true destination without the duo working perfectly in sync. Content marketing is the process of creating, publishing, and sharing awesome, authentic content. Content strategy is the means by which everything is driven. In other words, the reason behind why you are writing blogs, sending newsletters, or uploading podcasts. Why drive aimlessly around the world when you can pin down your destination? Equip yourself with the best tools and shorten the time it takes to get there
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Using specific hashtags on social media platforms actually serve a purpose and can help you engage with current and potential customers. The use of hashtags gives people the opportunity to discover new accounts/brands through topics they are already showing interest in.
If you are thinking about upping your Instagram game and wondering why you are not gaining the engagement you deserve on your posts then you might want to consider including hashtags when you post and gain knowledge on why this specific symbol plays a crucial role in your social media game.
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Anniversaries are a big deal even though we never have time to stop and smell the roses. Despite the global pandemic that slowed things down, we prevailed and our second year in business whizzed past in the blink of an eye. As we welcomed new clients to the Glo family, we also brought on an amazing new team member, Donna!
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Podcasting can be a valuable tool to increase your brand awareness. Technology gives brands an opportunity to market themselves in ways they have not been able to before and is now faster than ever. It gives brands ways to communicate with their existing and potential audience in numerous ways and podcasting is just the tip of the iceberg.
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With social distancing, more and more people have increased their online social media use in order to connect with each other, share information, and enjoy some much-needed laughter from fun photos or videos that are constantly being uploaded. Facebook, Twitter, and Instagram are well-established platforms that most of us turn to every day already. How much do you know about a relatively new player named Tik Tok? It’s a social media sensation that has been successfully expanding its reach since 2017!
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