Content Strategy & Content Marketing ~ 5 Things You Need to Know
Content marketing and content strategy go hand in hand and you’ll never reach your true destination without the duo working perfectly in sync. Content marketing is the process of creating, publishing, and sharing awesome, authentic content. Content strategy is the means by which everything is driven. In other words, the reason behind why you are writing blogs, sending newsletters, or uploading podcasts. Why drive aimlessly around the world when you can pin down your destination? Equip yourself with the best tools and shorten the time it takes to get there. We have five tips to put your strategies in motion!
Determine your goal
Building a powerful brand and you seeing real ROI is every owner’s dream. Focusing on specific goals that help drive sales should be the first step. You can then create content that helps you get closer to your marketing goals. For example, sending email newsletters helps drive clicks to your website and blogs help to establish your authority in the industry.
Understand your audience
Understanding who your audience is and what they need will help you prepare content that is engaging and authentic. Gathering necessary information about your readers or viewers will allow you to deliver content that speaks to each person directly.
Pick and choose your method
The content and delivery methods available nowadays are constantly evolving. Brands can choose to publish content on their website, on social media, or through influencers.
The four main trends that are strong in maintaining audience engagement include:
Videos
Value-added content that educates the viewer or reader
Personalized experiences that include addressing customers by their name and personalized CTA (Call to Actions)
Podcasts
Choosing the creator
Content is king and we all know that. But, the creator also determines the quality of your content. Take some time to determine whether you can create your brand’s content or is hiring a writer in your budget.
Keeping it authentic
Viewers and readers stay engaged with content that is informative, interesting, and original. They love to hear about your story and are attracted to content about your brand and industry that they won’t find anywhere else. Establish your brand as a trustworthy solution that fits their needs and desires and sales will surely follow.
Content marketing is a genuine way to share your brand’s story. Plan the strategy well and see all the pieces fall together perfectly! Our industry is constantly evolving and we would love to share our tips with you! Follow us on Instagram for the latest news!