How Influencer Marketing Is a Key Lead/Revenue Driver

Influencer marketing has achieved unprecedented growth in recent years and more businesses are catching on and hopping onto the trend. There is no denying that this tactic of marketing is allowing businesses to enhance not only their brand recognition but also consumer trust and potential for opportunities. If you’re a brand that wants to increase your presence in the digital space you should start thinking about incorporating influencer marketing into your overall strategy.

Not convinced? Here are 5 main reasons why your favourite brands are implementing this type of marketing strategy.

Brand Awareness

Influencer marketing helps reach an audience that may not know of your brand or services offered. By partnering up with an influencer to create posts, stories, reels, etc. allows customers to engage with your content and learn more about what you have to offer as a brand while also bringing in their cult following. 

Conversions

Influencing isn’t just about looking put together and talking about a product. It’s about having that ability to naturally lead their followers in the direction of a brand’s product or service. Consumers nowadays are constantly turning to these influencers for recommendations on what new products to purchase and the hottest new restaurants to try. If you are a brand looking to collaborate with influencers it is important to know exactly what type of audience they may bring in and the voice alongside it.

Building Trust/Understanding 

The concept of Influencer Marketing is pretty straightforward. Take a look at celebrity advertisements. When a celebrity promotes a product to the public it creates a sense of credibility for the brand and product they are promoting. This is the same with influencers. This fosters a sense of trust and understanding in the company with an influencer endorsement. What better way to discover a product or service than your influencer promoting it? Building that foundation of trust and authenticity is critical in today's business practices.

Trends

When you take a look at influencers there is absolutely one word that may pop up and that is trendy! Building a campaign around an influencers’ review can bring your product or company to the spotlight. Influencers always know the latest trends and are the go-to people when new products come out so whether you are in the fashion, beauty, health, or fitness industry working with an influencer to promote the latest product or service will be nothing but beneficial.

Influencer Relationships

Though numbers are a great way to measure how your business is doing with influencer campaigns, creating lasting relationships is just as important. Establishing a strong relationship with influencers drives long term results for not only your business but the influencer's own brand as well. With a long term partnership it increases visibility to the audience and is more likely to be perceived as true and authentic.