In today's digital age, user experience (UX) has emerged as a critical aspect of product development and business success. Creating seamless and enjoyable experiences for users has become extremely important, and that's where UX strategy comes into play. Keep reading, to explore what UX strategy is, why it matters, and how it can positively impact your business.
Read MoreIf you ask us, branding is the most exciting part of starting a business! However, for those who are less marketing savvy, it can also be one of the greatest challenges. When it comes to making your mark, having the right logo and visual identity to match your business’ purpose is so important. Read on to find out how to choose your brand colour and logo style!
Read MoreMood boards are a curation of physical or digital visuals. Think of a collage of imagery, typography textures, colour palettes and descriptions. They help evoke certain feelings and emotions that words can’t do justice. Believe it or not, mood boards are not just for designers. Mood boards are a popular tool used for developing and defining ideas and directions. Think of mood boards as a means of visual communication and organization.
Read MoreSuccessful brands are constantly pumping out creativity on various platforms to connect with their customers on a deeper level. You can thank design and its important role in influencing our impression on different brands. Design is all about being inspired to create. The internet is the best place for free and accessible inspiration. Bookmark this blog post to elevate your next graphic design project.
Read MoreGraphic design is everywhere, and it’s such a staple in PR and creative marketing. However, there are times when the same content on social media constantly gets recycled and by the time your brand adopts the “latest” design trend you’ve seen on Instagram, it’s already out of fashion. It’s also difficult to communicate what you want your brand aesthetic to be if you don’t know what you want!
Read MoreIt’s been a long year – 2018 gave us twelve months of lower lows and higher highs, and along with it came a set of new lessons learned. In honour of this year, which brought us another royal wedding, an entirely new album of Ariana Grande bops, and the rebranding of Glo Media, here are 18 quick lessons we learned to enter the new year stronger and wiser.
Read MoreIf you travel really far back to the times when you were in grade school, you may remember “Genius Hour” of “Passion Projects,” a designated time for students to explore their curiosities and interests to their fullest. The nostalgia of free time… isn’t it great that children actually have time to explore their passions?
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