3 Things You Need to Know About Tik Tok

With social distancing, more and more people have increased their online social media use in order to connect with each other, share information, and enjoy some much-needed laughter from fun photos or videos that are constantly being uploaded. Facebook, Twitter, and Instagram are well-established platforms that most of us turn to every day already. How much do you know about a relatively new player named Tik Tok? It’s a social media sensation that has been successfully expanding its reach since 2017! Let us share with you the top 3 things that you must know now!

Tik Tok is popular, we’re NOT kidding!

What most people thought was an entertainment app that features vertical, short, user-generated videos on just about anything and everything has taken off to a whole other level. Tik Tok has been focused on becoming the “leading destination for short-form mobile video” and their “mission is to inspire creativity and bring joy.”  

According to Hootsuite’s Digital 2020 report, they have 800 million monthly active users as of January 2020. This is up from 300 million just over a year ago. They have also clinched the spot for the most downloaded non-gaming app in 2019 and was downloaded 104 million times on the Google Play Store and the Apple App Store at the beginning of 2020, according to data from Sensor Tower. So by looking at these numbers alone, we can all make the connection between the number of users and the skyrocketing reachability of each post! 

The average age of users is between 16 and 24. However, the number of adults using Tik Tok has been increasing since the app’s first debut! 

Understand the importance of Tik Tok’s metrics!

Expanding the reach of your video will depend on whether you get the right amount of engagement. Your content will be initially seen by a few users. If the video is able to generate a certain amount of likes per views then the content will be shown to additional viewers. You will be able to reach many users even if your followers base is not substantial. 

A share is as, if not more, important as a like or view. This feature allows your video to be viewed by more and more people as users pass it on to their friends and family. 

The whole point of posting a video is for it to be seen, right? Having your entire video viewed is golden and anything less won’t help you pass the viewing metric. Try looping your videos or posting content that is similar to other viral topics to help boost engagement. Repetitiveness is actually favoured on this platform! 

Organic content is KEY!

We all have only 24 hours a day and everyone is fighting for a chunk of it. Viewers have no patience and don’t care for scripted, aggressive, or inauthentic content. Keep your content original and see your videos do well! 

Many companies have already discovered the ability to build brand awareness through influencer marketing on Tik Tok. Collaborating with an influencer who has a decent following, videos with high engagements, and a strong track record of reaching TikTok users can go a long way in supporting your marketing campaign. Learn about this platform now and don’t miss out! Have any questions? We would love to chat with you! Send us an email or DM anytime!