Let's talk social analytics!
As someone in the communications field it is our job to source the best fit person to represent each brand and well what is trending and what talking about what. It could either take us hours of research to find the perfect fit or simply have a social media analytics app that does it all. Here is our top 3 favourite data tracking apps.
SOCIAL BLADE
As you all know as of two days ago... Social Blade is back! Social blade was gone since April and is now back and better than ever. Users are now able to again track Instagram and also FaceBook Pages. But due to limitations set by FaceBook and their API you are required to Authenticate your accounts and also have your IG accounts set to business.
New update on social blade: https://socialblade.com/blog/social-blade-brings-back-instagram-stats-adds-facebook-statistics/
http://socialblade.com/
ICONOSQUARE
If you have a budget you're able to spend on a tool that can help analyze data, connect multiple accounts and schedule posts then you should consider Iconosquare. Many apps out there can connect multiple accounts and schedule postings but the most important factor is being able to see your followers' and fans' languages, locations and demographics.
BUZZSUMO
If you're a big firm you would/should be using Buzzsumo. This app requires you to have a bigger budget as their minimum spend is $99/month. However, their network of data and accessibility trumps other applications when it comes to finding out if your topic, influencer, domain, or content is trending.
Let us know what other tools you find useful and are using to analyze social media data.