Content is king and we all love and live for it! Pumping out relevant content that is on-trend and engaging is an ever-changing puzzle that we strive to get ahead of every single day. Gone are the days where customer satisfaction is based solely on material generated from businesses alone. This is where UGC hits big and it only gets bigger in 2020!
Read MoreListening goes a long way in all situations. Be the first to listen and the last to speak. These words of wisdom are timeless and it applies to all types of communication platforms, including social media! The last thing you want is for your company to make assumptions that are way off the mark. Active listening is key to building healthy brand awareness!
Read MoreFirst off what is Pinterest? You have probably heard about this social network through the grapevine of something people use for recipes, home decor ideas, or tips on just about anything! Sure it does have that but there is way more than meets the eye. Think of it as an online mood board users have to display and share with the world.
Read MoreIf you are a brand or anyone that wants to showcase your life or company, then you might want to think about how your Instagram layout is and the way it reflects your lifestyle. Building a consistent theme for your feed is definitely not an easy task to do and it is very important to get it right for any brand out there on the lookout to become Insta-known. People’s first instincts when looking up a brand or person is Instagram, so it only makes sense that you use it as an advantage, as a segment of your portfolio.
Read MoreIf you have paid any attention to the internet lately you might have heard the name Tik Tok surface around and how fast it is blowing up all throughout social media. This new video app is popular among young adults for making lip-sync, comedy, and talent videos all throughout the world. With the app only releasing in 2016, they already have 1 billion users to this date.
Read More“Beautiful photos, check! Relevant content, check! Amazing layout, check! Engagement schedule implemented around the clock, check! Reach increased? No! Why?!” Does this monologue play out in your mind over and over again? Hours have been poured into creating, planning, and posting content. Everything looks super fantastic and you have made it your mission to double click, comment, and engage around the clock. What is the missing piece to the puzzle?
Read MoreThis month, the entire influencing community was shaken to the core and not a single millennial could get enough of the James Charles scandal –– the prince of Youtube just took a huge step back in his career. Losing over a million subscribers within a 24-hour timespan and over three million on the same weekend this drama spanned for, we only have this to say: bitches better learn from this mess.
Read MoreAsk anyone in this world: if you could effortlessly create a beautifully curated Instagram account, would you do it? Chances are that they’ll say yes. It’s a simple wish, but a lot of us fall through with it simply because it’s deceivingly strenuous to consistently create outstanding content. From creating a themed feed to uploading eye-catching stories, there’s more than meets the eye to the Instagram game!
Read MoreIn our previous blog, we gave you the run-down of which social media platform best suits your brand based on your activity and target market. Now that you’ve got your research down, it’s time to put your branding skills into action. In this blog, we’re offering morsels of best practices to maintain a consistent personal brand across all platforms.
Read MoreThe digital marketing game is constantly changing and it can get super confusing real quick. As we battle the world for online attention, it’s important to make sure you’re tapping into the right source of attention too. Lucky for you, you have us to test the waters for you first! We checked up on every major social media platform so you don’t have to. Keep reading for a brief overview on every major social media platform.
Read MoreSocial media and YouTube included isn’t just a ‘post’ and then you’ll blow up over night… well not for many of us that is. Today we tuned into the LIVE ‘YouTube Strategy Workshop’ stream hosted by Thinkific with Benji Travis and Sunny Lenarduzzi. Both entrepreneurs started from the bottom and now are at their peak making 7 figures in sales in their businesses. If you missed the 2.5 workshop then take a look at our spark notes!
Read MoreA new year calls for fresh starts. With the entrance of new goals and dreams, vision boards help to guide our way through another year. However, when we think about making a digital vision or mood board, only one place comes to mind: Pinterest. If you’re not a crafter, designer, or bride-to-be, you might have been sleeping on Pinterest thanks to its reputation, but what if we told you that it’s incredibly powerful in something called social referral traffic?
They say a picture’s worth a thousand words, but by adding that extra flare with your captions, you can make your post mean a million. When we look around us, all great speakers, writers, and brands are storytellers. Why would this be any different on social media? While people get caught up with the bells and whistles of a caption, we’re here to teach you how to land a punch every single time as caption trends come and go.
Read MoreAs someone in the communications field it is our job to source the best fit person to represent each brand and well what is trending and what talking about what. It could either take us hours of research to find the perfect fit or simply have a social media analytics app that does it all. Here is our top 3 favourite data tracking apps.
Read More
