Choose the Right Brand Colours and Logos for Your Business
Having a (Brand) Identity Crisis? We’re here to help.
If you ask us, branding is the most exciting part of starting a business! However, for those who are less marketing savvy, it can also be one of the greatest challenges. When it comes to making your mark, having the right logo and visual identity to match your business’ purpose is so important. Read on to find out how to choose your brand colour and logo style!
Start with the vibes and values.
When you start a new business, consider your roadmap and ask yourself these questions:
What are your business’ mission, vision, and values?
What type of traits and emotions does your business’ name evoke?
What type of customer market are you trying to reach?
What does your target market enjoy, and what do they value?
What are the common colours that you see in your industry?
Psst! If you’re still thinking about who your market is, download our Market Segmentation Guide – it’s free and completely editable!
Understanding who you are, and who your customers are, is incredibly valuable if you want to create a brand that connects with the right people. Take some time to reflect and envision what you want your business to look like – where will it be in 1 year, 2 years, 5 years, and 10 years? Think broadly – what are the emotions that you want people to feel, and what does success look like to you, AND your customers? Understanding the underlying feelings that you want to evoke will help determine the colours that you should go for.
Choose your colours
Time for the fun part – colours! While there’s never really a right or wrong colour palette, it’s always helpful to ensure that the colours you choose to align with the message that you’re going for. Did you know that each colour carries its own connotations? For example, lots of fast-food restaurants opt for a bold red because it induces feelings of urgency and encourages appetite.
We suggest taking the time to read up on some colour psychology to truly understand the underlying emotions that come with each colour. The last thing we want is a red-coloured spa…relaxation room? More like a panic chamber!
You can also consult our team and get their expert advice on things – while all of us have a strong eye for aesthetics, our two graphic designers are happy to apply their education and experience and select a colour palette that will bridge your values with your customers in the most complementary way.
Choose your logo
Think about the most famous logos you know – each successful brand can be easily identified by extremely minimal shapes: 1 swoop. 2 golden arches. 3 stripes. 4 rings. As it is with everything in marketing and advertising, the KISS rule also applies here: Keep It Simple, Stupid!
Simple does not mean thoughtless, though – like colours, components of logos can also carry subversive meanings. If your business wants to evoke a sense of strength and reliability, opt for sturdy, geometric shapes like a square or rectangle. If it’s more playful and charismatic, opt for rounded edges or organic shapes. These little details, when combined with the right colours and fonts, will help you create an impressionable identity.
If you’re having trouble piecing your visuals together, we don’t blame you – this is a continuous challenge that will evolve and grow alongside your business. If you’re looking for a branding refresh, or starting an entirely new brand, we’d love to help however we can! Our talented graphic designers and branding specialists are at your disposal. Contact us today to book your free 30-minute consultation with us!