Vancouver PR & Digital Marketing Agency
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Ugly Christmas Sweater Rebellion Book

List of Services Provided:

  • Social Media Management

  • Copywriting

  • Media Relations

  • Influencer Outreach

Book Illustrated by: Adam Record

 

The year was 2002. Two friends—Chris Boyd and Jordan Birch—were dreaming up a fun way to bring friends together over the holidays.

At the time, Chris worked at a retirement home, where he saw residents donning some very festive sweaters to celebrate the holiday season. Jordan noticed his aunts and uncles wearing the same spunky knitwear adorned with candy canes, snowflakes, ornaments and even real, jingling jingle bells.

The two friends, along with their buddy Scott, decided to throw the cheesiest, most festive party imaginable—with these outrageous Christmas sweaters at the heart of the celebration. The Original Ugly Christmas Sweater Party was born! Complete with caroling, tree decorating, eggnog chugging, live music and of course—milk and cookies—the gathering was all the magic of the holidays wrapped into one night. 

Friends and family loved the feel-good festivities. Each year, the party quickly picked up momentum and eventually attracted crowds of 1,000 people to the Commodore Ballroom in Vancouver. The jovial gatherings raised hundreds of thousands of dollars for various charities.

Ugly Christmas Sweaters became a global phenomenon, and Vancouver was the birthplace. These seemingly silly sweaters had created a beloved tradition that was the highlight of everyone’s year. Companies brought their entire teams to the Commodore Ballroom to celebrate in their sweaters. Chris and Jordan even started hosting a 5km Sweater Dash—a fun run to extend the holiday cheer.

Jordan and Chris have always dreamed of capturing the spirit and message of these events in a tangible keepsake. The book is a chance to continue the legacy they’ve built and create something special for the Ugly Christmas Sweater community. And so, here we are—two decades (and a lot of yarn) in the making.

 
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