Lunch Lady Vancouver

Hailing from the charismatic streets of Hồ Chí Minh City, The Lunch Lady is coming straight to our backyard! Nguyen Thi Thanh, better known as the Lunch Lady, had already been a street food hotspot amongst Vietnamese locals and tourists alike before being discovered by the late Anthony Bourdain. After being featured on “No Reservations,” her humble story, radiant charm, and (obviously) incredible dishes, the entire world fell head over heels for the Lunch Lady.

Nguyen’s  journey from Vietnam to Vancouver has been one of passion and collaboration. Partnering with the mother-son restaurateurs Victoria (Five Elements) and Michael (Pacific Poke) Tran, this trio is excited to welcome the true flavours of Vietnam to Commercial Drive, Vancouver.

Just like the street stall in Vietnam, the highly anticipated Lunch Lady restaurant features a rotating menu of Nguyen’s seven signature noodle soups as well as some staple dishes that are perfect for sharing with friends and loved ones. Something new that distinguishes this restaurant from its original counterpart is their incredible cocktail program – purely Vietnamese with a refreshing, alcoholic twist!

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Vietnam is a traveller’s dream as the rich culture, sounds, sights and smells move in perfect unison to choreography like no other. The exhilarating experiences awaken all your senses and leave you truly in awe. ⁠The taste of Lunch Lady’s dishes will give you all the senses!
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Lunch Lady Vancouver is a true labour of love. There was no doubt that we wanted to showcase the potential of this amazing restaurant through digital media. To achieve this, we focused on putting together a strong social media strategy, developing creative campaigns, partnerships, and media pitching to foster engagement and support for the growth of Lunch Lady’s fan base online.

10.5k+ Followers in 3 Months

30+ Media Article Features

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Lunch Lady’s social following grew to over 10.5K followers in the span of three months with the help of our content creation and management initiatives. We landed them over 30 unpaid media article features across the globe.