Chao + Pan

It’s funny how a simple bite can take you back home in an instant, evoking nostalgic goodness as you reminisce the flavours of your childhood memories. That was it for the Mother-Daughter duo Lisa Saepan and Tamara Saechao.

Growing up, Tamara spent countless hours watching her mother create delicious meals for their family and friends. Lisa is an amazing home cook and her meals bring back nostalgic tastes to everyone who is lucky to sample her cuisine. One day, when Lisa paired her family’s classic pork crisp recipe with her infamous papaya salad, the combination of flavours were indescribably delicious! Word about the amazing crisps spread quickly and with the support of their community, Lisa and Tamara started Chaopan Food Inc. with a mission to bring you a little authentic taste of Laos and Thailand with their Chao + Pan products.

In any given snack aisle, Chao + Pan Products stand out. This is not just because of their promising deliciousness, but also because of their guaranteed commitment to sourcing the highest quality ingredients that are free of toxic persistent pesticides, artificial flavours, fillers, colours and preservatives. With every bite, you’ll know that these high-protein snacks will do both your tastebuds and body good.

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Chao + Pan products stand out in a crowed snack aisle, not only because of their delicious taste, but also because of their commitment to sourcing the highest quality ingredients that are free of toxic persistent pesticides, artificial flavours, fillers, colours and preservatives.

Action

A mother and daughter duo approached Glo Media to help ensure that their social media content and activity matched the growing retail presence of the brand and provided a channel for direct customer engagement.  To achieve this, we focused on improving the quality of social media content for Chao + Pan, establishing more consistent channel use and developing creative campaigns, contests and partnerships to foster engagement and support the growth of the Chao + Pan fan base online. Not only did we assist with the growth of their social presence we also helped them with business outreach management.

+11 Store locations

80% increase in engagement

30% Increase in social following

Reaction

Chao + Pan’s social following increased by 30% with the help of our content creation and management initiatives, and their engagement rate went up by 80%. We found events for them to sell their products at and spread the word. As well, in the span of two months they grew from being in 5 stores to landing themselves in 16 stores across Metro Vancouver!