case study: CHAO + pan
Chao + Pan products stand out in a crowed snack aisle, not only because of their delicious taste, but also because of their commitment to sourcing the highest quality ingredients that are free of toxic persistent pesticides, artificial flavours, fillers, colours and preservatives.
A mother and daughter duo approached Glo Media to help ensure that their social media content and activity matched the growing retail presence of the brand and provided a channel for direct customer engagement. To achieve this, we focused on improving the quality of social media content for Chao + Pan, establishing more consistent channel use and developing creative campaigns, contests and partnerships to foster engagement and support the growth of the Chao + Pan fan base online. Not only did we assist with the growth of their social presence we also helped them with business outreach management.
+11 Store locations
80% increase in engagement
30% Increase in social following
Chao + Pan’s social following increased by 30% with the help of our content creation and management initiatives, and their engagement rate went up by 80%. We found events for them to sell their products at and spread the word. As well, in the span of two months they grew from being in 5 stores to landing themselves in 16 stores across Metro Vancouver!