Stop Sleeping on Pinterest: The Power of Social Referral Traffic
3 Reasons Why You Should Start A Blog
A new year calls for fresh starts. With the entrance of new goals and dreams, vision boards help to guide our way through another year. However, when we think about making a digital vision or mood board, only one place comes to mind: Pinterest. If you’re not a crafter, designer, or bride-to-be, you might have been sleeping on Pinterest thanks to its reputation, but what if we told you that it’s incredibly powerful in something called social referral traffic?
18 Life Lessons for Creatives
We’re always thinking of ways to elevate our clients’ brands and a marketing strategy that’s constantly overlooked is actually the use of blogs. Not only is it simple and affordable, it’s really effective in reinforcing your brand identity and driving sales! If you already have a website, then blogging is definitely something you should consider doing to enhance the value of both your site and brand.
How to Write the Perfect Insta Caption
It’s been a long year – 2018 gave us twelve months of lower lows and higher highs, and along with it came a set of new lessons learned. In honour of this year, which brought us another royal wedding, an entirely new album of Ariana Grande bops, and the rebranding of Glo Media, here are 18 quick lessons we learned to enter the new year stronger and wiser.
PR Trends that are worth following in 2019
They say a picture’s worth a thousand words, but by adding that extra flare with your captions, you can make your post mean a million. When we look around us, all great speakers, writers, and brands are storytellers. Why would this be any different on social media? While people get caught up with the bells and whistles of a caption, we’re here to teach you how to land a punch every single time as caption trends come and go.
Typography 101: What fonts say about your brand
By the time 2019 rolls around, 2.77 billion people will be on social media. What does this mean for your brand? On top of running your startup and small business, the challenge to perform on social media can put a strain on your work-life balance. Luckily for you, we’re here to give you a trend cheat sheet so you can stand out from the crowd.
Invest in a Website
If you’re not having a hard time choosing the right typefaces for your brand, you’re doing it wrong. In this world, there are about as many fonts as there are personalities out there, and it’s such a challenge to find THE one that complements your brand perfectly.
Reasons to keep a Passion Project
Before you know it, your brand can be shaped by customers and clients who don’t even know what your brand is all about. Bad reviews are hard to recover from, and you don’t want to damage your image further by engaging with them the wrong way. So how can we protect ourselves from internet hecklers? Here are our top 3 reasons why your business should invest in a website.
Let's talk social analytics!
If you travel really far back to the times when you were in grade school, you may remember “Genius Hour” of “Passion Projects,” a designated time for students to explore their curiosities and interests to their fullest. The nostalgia of free time… isn’t it great that children actually have time to explore their passions?
Organize Your Life
As someone in the communications field it is our job to source the best fit person to represent each brand and well what is trending and what talking about what. It could either take us hours of research to find the perfect fit or simply have a social media analytics app that does it all. Here is our top 3 favourite data tracking apps.
Networking can be fun!
No matter if you’re a part-time freelancer or a full-time one you need tools and apps that are going to help you stay organized. I’m the type of person that can remember a million things off the top of my head but these apps definitely help. I have shared my top favourite time tracking, task management, invoicing, accounting, and contract apps below and why I love them! Oh yeah I forgot to mention they’re all FREE!
Networking has always been hard for us (surprisingly). But, it's how we build connections and found clients. It's a tool that will always come in handy!
These questions always pop into our mind:
"oh... should I introduce myself now?"
"Shit... I only brought 4 business cards and one went into the lucky draw!"
"Ugh.. how do I leave this convo without making it awkward."